I know I know….if you’re a longtime follower of Farmgirl Gourmet you are probably scratching your head and saying “where the heck are the recipes, you never post anymore”. Right? Well, I have posted about it before, but life took a big turn in February of 2013. Here’s the story….
In February 2013 I was contacted by a local spice company. The owner, Pete, a local chef, had conceived the idea of starting a spice company a couple years earlier, but life, kids, work all got in the way of his dreams. He had decided it was time to “make it or break it” with his concept and needed help. He reached out to me and another local friend to come on board as co-founders and help him build his concept into a full-fledged spice company.
We “danced” for a couple of months as I was not quite sure I was ready to jump in. After all, I had a great business already with Farmgirl Gourmet. I was getting regular gigs for recipe development, brand work and much more, so would it be possible to do both? I wasn’t sure, but after several meetings and a lot of soul searching, I decided that I wasn’t going to watch the spice train go by, I was going to jump in the cockpit and drive this sucker to success.
We spent the last part of Spring 2013 revamping the website and working on packaging of our spice rubs. We launched a Kickstarter campaign to bring our Spiceologist Block™ to market and after 60 days of marketing (read: begging) we managed to raise over $50,000 to realize our dream. Then, before we knew it, it was farmers market season and we spent countless hours mixing spice rubs, packaging and standing under hot canopies selling our wares while our woodworker made over 300 Spiceologist Blocks to fulfill our Kickstarter rewards. It was a great summer but it flew by like a jet at Mach 10 (that’s hyperspeed)!
In October 2013 we moved into our first ever production facility. Pete spent many hours revamping the old wine vat room in the basement of a 100+ year old building in downtown Spokane. We immediately got to work making it efficient for our needs and started fulfilling over 300 Kickstarter rewards. Now that we had our new-found production facility, we knew we were ready to hit the wholesale/retail market and began reimagining our rub packaging again, our spice fulfillment packaging and much more.
The holidays came like a whirlwind and we had to figure out how to be online retailers, create ads, get eyeballs on our website and most importantly make SALES. It was a crazy time and I’m not sure when I slept, or if I ate – but we made it through and managed to make our first Holiday Season a success for our small startup.
The new year came and just before Pete was heading to a big food show in Seattle, he popped in to meet up with a Gourmet Food Broker. They went gaga over our products and immediately sent us contracts to sell our products in 5 states. Wow. We were floored. We had managed to get into several local markets and gourmet shops, but getting us into other markets was a big step in the right direction.
Today we are reinventing our spice rub packaging yet again with new labeling and jars, standup pouches, glass spice jars and a zillion other things that will be coming soon. It’s been a fabulous ride and everyday is just like opening the best gift on Christmas morning.
With all of that said, this is why I’m absent here in the food world. I still try to add content here when I can, but my time is limited anymore, which is why it’s few and far between and why you may see sponsored content more than my own (I still need to pay the bills while I make my spice company the best ever).
I hope you’ll pop over and check out our store. We sell over 100 whole and ground spices & herbs, 11 spice rubs/blends, infused salts and the uber cool Spiceologist Block™. We have so many great things coming up and we can’t wait to share them with you!! You can also follow us on Facebook or Twitter to be notified of fun giveaways, sales and more.
Thanks for reading and for continuing to come to my little part of the food blogosphere. I love you all!